Overcoming The Influence of Social Media based on Students’ Gender Differences

Abstract

This study investigates the causal relationships between social media (Instagram) use of college students based on gender differences. We conducted a panel survey targeting State University of Malang college students and analyzed 50 responses which proportion is 50 percent males and 50 percent females to get balanced and maximum results. The following results were produced: (a) The college students in the study reported that students use social media as entertainment, friendship, and as well as a place to find news they like and need. Instagram is also used as a media for exchanging information that is assured by them; (b) for male students, instagram is used as a media to find their favorite news such as sports news and games, and this has no effect on their social life.; and (c) for female students, instagram is a part of their lives.